Yes.

The example in the training is built around an email marketing lead magnet (5 promo email templates + an upsell to the full guide)…

…but the funnel structure works for almost anything:

• Local plumber offering a free inspection

• HVAC, roofer, or handyman offering a seasonal checkup or discount

• Course creator offering a mini training

• Ecom store offering a buyer’s guide or discount

• Affiliate marketer offering a setup checklist or “getting started” guide

A marketing funnel, at its core, is just a step-by-step journey where you move someone from awareness → interest → decision with a sequence of pages and messages.

You can plug in your own:

• Lead magnet

• Main offer

• Upsell/downsell

The templates and layout give you the bones; you swap in your “meat.”

You’ll get the most out of this if you have or are willing to set up:

• A basic WordPress site

• A theme/builder (I use Divi 5)

• A free GetResponse account for email

If you don’t have any of that yet:

• I point you to a Free WordPress Starter guide in the Google Doc

• You can still watch the training to understand how a funnel actually works, then follow along once your site is ready

• If you use another builder (Elementor, Bricks, etc.), you can recreate the same layouts using the screenshots and structure

So no, you don’t have to be “set up” to watch.
But to implement the exact funnel, you will need a basic website and email platform.

If you can:

• Log in to WordPress

• Click around a bit

• Copy and paste text

• And follow step-by-step instructions

…you’re good.

I built this training assuming most people:

• Are overwhelmed by tools and jargon

• Have started (and abandoned) funnels before

• Don’t want to become a full-time tech person

That’s why the theme of the training is:

“Install first. Customize later.”

You’re not learning “funnel theory.”
You’re watching me do it and then repeating the steps.

Realistically:

• If you already have WordPress + Divi 5 + GetResponse set up
  → You can have the core funnel live in a weekend if you focus.

• If you still need to set those up
  → Give yourself about a week of working through the videos in chunks.

Remember, you’re not inventing everything from scratch.
You’re:

• Importing pages

• Plugging in copy that’s already written

• Connecting your forms and emails

• And then turning on traffic

You can move slower if you want, but the system itself is designed to be installable in days, not months.

You can:

• Watch the full video series

• Access the Google Doc with layouts, pop-ups, and email templates

• And learn the entire funnel structure

…with no sign-up required just to watch.

There is an optional upsell woven into the example funnel (The Affiliate Email Playbook – the full 18-template guide). That’s how I monetize the system.

But:

• You don’t have to buy anything to benefit from the training

• You can use your own upsell or product instead of mine

• You can use the structure even if you never spend a dime

So yes, the training itself is genuinely free.

Perfect. That’s actually ideal.

You can:

• Use my funnel and emails as a model

• Swap in:

  • Your lead magnet

  • Your core offer

  • Your upsell/downsell

For example:

• Keep the structure of the emails, change the stories and offer

• Keep the layout of the pages, change the headline, bullets, and CTA

This training is not “you must sell exactly what Rey sells.”
It’s “here is the funnel structure you can adapt to sell what you do.”

No, but it’s what I use in the videos.

In the training I show:

• Divi 5 for page layouts

• GetResponse for email, forms, and automation

If you’re using:

• Another builder (Elementor, Kadence, Bricks, etc.)

• Another email platform (Mailerlite, ActiveCampaign, etc.)

…you can still follow along.

You’ll just:

• Recreate the layouts in your tool of choice

• Set up your forms and automations in your preferred email service

The logic stays the same.
Only the buttons you click change.

Two honest pieces:

1. What I can promise:

   • By the end of the training, if you follow along, you’ll have:

     • A working 3-page funnel

     • Pop-ups in place

     • Lead magnet delivery working

     • A basic email sequence loaded

     • A simple traffic plan

2. What I can’t promise:

   • Exact numbers of sales, leads, or revenue

   • Because that depends on:

     • Your niche

     • Your offer

     • Your traffic

     • Your pricing

     • And whether you actually implement

What I can tell you is this:
You’ll be miles ahead of where you are now if your current situation is “no real funnel” or “half-built funnel that doesn’t connect.”

No.

The structure I teach applies to:

• Local service businesses (plumbers, HVAC, remodelers, handymen)

• Coaches and consultants

• Course creators

• Digital product sellers

• Ecom stores

• Affiliate marketers

Anywhere a customer journey exists (someone finds you → builds trust → buys), a funnel can clarify and accelerate that process.

The example is email marketing, because that’s easy to demonstrate.
The framework is niche-agnostic.